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Auswirkungen Der Digitalisierung Auf Unternehmerische Geschäftsmodelle

Auswirkungen Der Digitalisierung Auf Unternehmerische Geschäftsmodelle


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About the Book

Dieses Buch umfasst sowohl eine theoretische als auch empirische Untersuchung der Auswirkungen der Digitalisierung auf unternehmerische Geschäftsmodelle. Alexandra Fibitz entwickelt hierzu einen wissenschaftlich-fundierten Bezugsrahmen, welcher den Zusammenhang des Megatrends der Digitalisierung auf die Transformation und Innovation von unternehmerischen Geschäftsmodellen in der Theorie und Praxis untersucht. Die gewonnenen theoretischen Erkenntnisse konfrontiert die Autorin mit drei empirischen Untersuchungen. Aus diesen Erkenntnissen leitet sie sowohl für die Wissenschaft weitere Forschungsfelder als auch Handlungsempfehlungen für die Unternehmenspraxis in Form einer Checkliste ab.
About the Author: Alexandra Fibitz war Wissenschaftliche Mitarbeiterin am Aalener Institut für Unternehmensführung (AAUF) der Hochschule Aalen und promovierte am Lehrstuhl für Unternehmensführung und Controlling der Otto-Friedrich-Universität Bamberg. Aktuell arbeitet sie im Bereich Digital Business Transformation und begleitet die digitale Transformation mit Schwerpunkt auf der Zusammenarbeit zwischen Business und Technology.


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Product Details
  • ISBN-13: 9783658392055
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Eine Theoretische Und Empirische Analyse
  • Width: 148 mm
  • ISBN-10: 3658392053
  • Publisher Date: 12 Oct 2022
  • Height: 210 mm
  • No of Pages: 338
  • Spine Width: 19 mm
  • Weight: 485 gr


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Auswirkungen Der Digitalisierung Auf Unternehmerische Geschäftsmodelle
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