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Auswirkungen der Digitalisierung auf die Sparkassen in Deutschland

Auswirkungen der Digitalisierung auf die Sparkassen in Deutschland


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About the Book

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,7, Fachhochschule des Mittelstands (Bielefeld), Sprache: Deutsch, Abstract: Diese Arbeit befasst sich mit folgenden Fragestellungen: Welche Auswirkungen hat die Digitalisierung auf die regionalen Sparkassen in Deutschland? Welche Maßnahmen werden schon genutzt, um in diesem neuen Zeitalter zu konkurrieren? "Banking is necessary for a modern economy, banks are not." Was im Jahre 1994 nur eine schwer greifbare Phrase war, ist heute Realität geworden. Die Digitalisierung hat eine gewaltige Auswirkung auf das Bankenwesen. Die neue Revolution der Digitalisierung umfasst nicht nur die notwendige technische Umstellung auf digitale Medien und Beratungsgespräche des Bankwesens und eine Umstrukturierung des Filialnetzes, sondern auch eine notwendige Reaktion auf das veränderte Kundenverhalten. Zusammenhängend setzt die anhaltende Niedrigzinsphase viele Banken unter Druck. Der Markt von Direktbanken steigt stetig an, viele neue Mitbewerber im Bankensektor entstehen und nutzen das digitale Zeitalter für sich als eine Chance. Dem gegenübergestellt leben Regionalmarktbanken von ihrer persönlichen Nähe, von einem dichten Filialnetz und dem Gemeindewohl. Doch aufgrund der großen Einwirkung der Digitalisierung auf das Bankenwesen zwingt es die Regionalmarktbanken umzudenken. Die Sparkassen als öffentlich-rechtliche Institution müssen neue Wege für sich entwickeln, um mit der heutigen Zeit zu gehen. Es ist eine große Herausforderung, Notwendigkeit, aber auch eine Chance mit geeigneten Maßnahmen Konkurrenzfähigkeit zu beweisen.


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Product Details
  • ISBN-13: 9783346958846
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 100 gr
  • ISBN-10: 3346958841
  • Publisher Date: 16 Oct 2023
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm


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