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Aplicações de realidade aumentada

Aplicações de realidade aumentada


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About the Book

Nos últimos anos, têm vindo a ser desenvolvidas tecnologias de implementação de realidade aumentada para aplicações em smartphones, cada vez mais dedicadas ao entretenimento e aos serviços dos consumidores. Hoje em dia, todas as novas tecnologias e dispositivos permitem-nos estar sempre em contacto com realidades virtuais e até aumentadas. Mas muitos consumidores ainda não estão familiarizados com estas novas tecnologias, apesar de já terem um smartphone no bolso. Muitas coisas poderiam ser realizadas com aplicações de RA em muitos domínios: saúde, turismo, jogos, prospectos informativos, comércio a retalho, educação, formação, etc. A realidade aumentada e as novas tecnologias para aplicações em smartphones podem permitir que as empresas e as marcas criem novas experiências enriquecedoras para os consumidores, com uma narrativa divertida que os influencie nos seus comportamentos e compras quotidianas. Este livro fornece, por isso, recomendações estratégicas e conselhos inteligentes para que as indústrias e as empresas criem e promovam uma aplicação móvel de RA com uma visão de marketing e comunicação.


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Product Details
  • ISBN-13: 9786206595915
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 218 gr
  • ISBN-10: 6206595919
  • Publisher Date: 25 Oct 2023
  • Height: 229 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Width: 152 mm


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