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Aplicação da estratégia de expansão do negócio para aumentar a rentabilidade

Aplicação da estratégia de expansão do negócio para aumentar a rentabilidade


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About the Book

Muitas empresas não conseguem atingir os seus objectivos de crescimento em termos de receitas e de rentabilidade por muitas razões, uma das quais é o impacto da recessão económica que atingiu a economia nigeriana nos últimos 3 anos, não sendo a CIGL uma exceção. No entanto, a probabilidade de alcançar um crescimento rentável aumenta sempre que uma organização tem uma estratégia de crescimento clara e uma infraestrutura de execução forte. Uma sem a outra reduz a probabilidade de sucesso. Este autor descreve porquê e prescreve estratégias.A maioria das empresas não consegue atingir os seus objectivos de crescimento em termos de receitas e de rentabilidade. De facto, há estudos que indicam taxas de sucesso tão baixas como 20%. Porque é que o crescimento é tão difícil?Com base em pesquisas e experiências anteriores, há duas razões principais: - Consideração inadequada das oportunidades no âmbito da atividade principal, adjacente à atividade principal ou em novos subsegmentos de clientes.- Uma infraestrutura organizacional que não consegue suportar uma execução bem sucedida.A maioria das empresas tem planos para fazer crescer a sua atividade e aumentar as vendas e os lucros em relação à quota de mercado no sector em que actua. Algumas estratégias de crescimento comuns nas empresas incluem a penetração no mercado, a expansão do mercado, a expansão do produto, etc.


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Product Details
  • ISBN-13: 9786206911487
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 209 gr
  • ISBN-10: 6206911489
  • Publisher Date: 05 Dec 2023
  • Height: 229 mm
  • No of Pages: 100
  • Spine Width: 6 mm
  • Width: 152 mm


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