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Analyse sémiolinguistique de l'affiche publicitaire

Analyse sémiolinguistique de l'affiche publicitaire


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About the Book

Le présent livre tente d'analyser le discours publicitaire véhiculé via l'affiche publicitaire à la lumière des outils théoriques et méthodologiques sémiolinguistiques. En effet, le message publicitaire est conçu selon des stratégies sémiolinguistiques complexes afin de mieux susciter l'intérêt du public visé. Comment donc les signes iconiques et linguistiques s'imbriquent-ils au sein de l'affiche publicitaire ? Étant donné que le discours publicitaire est à la fois dénoté et connoté, et l'image suggère plus qu'elle montre, donc le message publicitaire est polysémique et multidimensionnel. A partir de notre analyse de deux affiches publicitaires récente et 100% marocaine, nous pouvons affirmer que rien n'est fortuit dans une affiche publicitaire: le choix de l'illustration, des personnages, des couleurs, la formulation du message d'accroche, etc. tout est bien réfléchi. Nous avons constaté également l'évolution des stratégies publicitaires adoptées au Maroc, notamment le dépassement du corps de la femme et le recours à l'alternance codique au niveau de la formulation du message publicitaire ce qui prouve que les publicités proposées sont ancrées dans notre contexte socioculturel.


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Product Details
  • ISBN-13: 9786203422474
  • Publisher: Editions Universitaires Europeennes
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 163 gr
  • ISBN-10: 6203422479
  • Publisher Date: 10 Aug 2021
  • Height: 229 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Width: 152 mm


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Analyse sémiolinguistique de l'affiche publicitaire
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Analyse sémiolinguistique de l'affiche publicitaire
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