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Advertising on Trial

Advertising on Trial


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About the Book

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature.
About the Author:

Inger L. Stole is an assistant professor in the Institute of Communications Research at the University of Illinois, Urbana-Champaign. She has contributed to Television: Critical Concepts in Media and Cultural Studies, Vol. 1, edited by Toby Miller, and other books and journals.


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Product Details
  • ISBN-13: 9780252072994
  • Publisher: University of Illinois Press
  • Publisher Imprint: University of Illinois Press
  • Height: 228 mm
  • No of Pages: 290
  • Series Title: History of Communication (Paperback)
  • Sub Title: Consumer Activism and Corporate Public Relations in the 1930s
  • Width: 154 mm
  • ISBN-10: 0252072995
  • Publisher Date: 30 Mar 2006
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 19 mm
  • Weight: 557 gr


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