full screen
Home > Business & Economics > Business & management > Sales & marketing > Advertising > 7 Pillars of Digital Marketing for Insurance Agencies
7 Pillars of Digital Marketing for Insurance Agencies

7 Pillars of Digital Marketing for Insurance Agencies


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
About the Book

Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The 7 Pillars of Digital Marketing for Insurance Agencies is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers. The 7 Pillars of Digital Marketing for Insurance Agencies

  • Website
  • Content
  • Email
  • Online Ads
  • Video
  • Social Media
  • Reviews / Testimonials
These are the foundational components to robust digital marketing strategy. Today most folks looking for insurance services and/or products rarely (if ever) open up the yellow pages to find someone to help them with their needs. Instead, these folks ask their friends, coworkers, and family members but it doesn't stop there. After they learn about who you are, they're going to look you up online. Will they find you? If you're not on the first page of Google, Bing, or Yahoo search you may never be found and may never be called by those searching for your insurance products and services! While the 7 Pillars can be implemented independently they are most effective when you take a continuous cross channel promotion approach. When reading the 7 Pillars of Digital marketing you will gain insight on valuable marketing topics like:
  • On Page Search Engine Optimization
  • Title Tags
  • Meta Descriptions
  • Heading Tags
  • Internal Links
  • External Links
  • Broken Links
  • Image Alt Tags
  • Keywords
  • The Importance of Mobile Optimization
  • Creating Content
  • Calls to Action
  • Lead Magnets
  • Duplicate Content Problems
  • Creating Email Campaigns
  • Managing Your Email List
  • The Five Phases of Email Marketing
  • Why and How to Use Online Ads
  • Video Creation Tools
  • Video Platforms
  • and a lot more...
BONUSES Every chapter closes with free resources to download and use that will support you in your online marketing efforts.
About the Author: Charles and Linda Musselwhite (married over 25 years) started their first online business in 2008 after paying several folks to create their website, email campaigns and social media profiles. Unfortunately this business didn't fare well because they didn't have a marketing plan, just a loose set of tools that they didn't know how to use. Unwilling to go back to corporate America Charles and Linda took it upon themselves to learn everything they could about online marketing. Today Linda and Charles run a successful hybrid marketing agency (Musselwhite Consulting Marketing) comprised of over 20 specialists, independent contractors, partners and other agencies. Musselwhite Consulting Marketing has been helping small to mid-size businesses and Entrepreneurs with Digital Marketing since 2010. The team of Musselwhite Consulting Marketing understands they're only as good as the sum of their parts. Their team is comprised of the most up-to-date, tech savvy talent, freelancers, and partner agencies. They're constantly building an expert team that delivers integrated campaigns. As a hybrid marketing agency Musselwhite Consulting Marketing is a group of agile marketing practitioners that respond to an ever changing online and offline marketing industry. They invest lots of time, money, and effort every month attending conferences, participating in masterminds, testing new products, tools, and processes. They know what's working, what isn't and what's coming. They start by analyzing the online tools and assets currently deployed by you and your business to evaluate the strength and effectiveness of their integration and implementation. They identify opportunities and actions to start or stop doing. Their team works together, virtually, to ensure the highest standards of quality and innovation.


Best Sellers



Product Details
  • ISBN-13: 9780692291719
  • Publisher: Musselwhite Consulting
  • Publisher Imprint: Musselwhite Consulting
  • Height: 234 mm
  • No of Pages: 104
  • Series Title: English
  • Sub Title: The Blueprint for Promoting Your Agency Online and Dominating Your Market
  • Width: 156 mm
  • ISBN-10: 0692291717
  • Publisher Date: 13 Nov 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 209 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
7 Pillars of Digital Marketing for Insurance Agencies
Musselwhite Consulting -
7 Pillars of Digital Marketing for Insurance Agencies
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

7 Pillars of Digital Marketing for Insurance Agencies

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Booksbay (the "CRR Service").


    By submitting any content to Booksbay, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Booksbay (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Booksbay a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Booksbay may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Booksbay's sole discretion. Booksbay reserves the right to change, condense, withhold publication, remove or delete any content on Booksbay's website that Booksbay deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Booksbay does not guarantee that you will have any recourse through Booksbay to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Booksbay reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Booksbay, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Booksbay, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!