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7 P des Marketing - Bedienungsanleitung

7 P des Marketing - Bedienungsanleitung


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About the Book

Die 7 P des Marketing Ein Handbuch für Marktorientierte Unternehmensführung - Marketing-Planung, -Controlling und für die Anwendung der Software "The7PofMarketing" von http: //www.list-aid-shop.com/The7PofMarketing Die 7 P des Marketing sind ein einfach verständliches Konzept um in Marketingkategorien zu denken. Jeder versteht sie: Product, Price, Place und Promotion. Und für die anderen drei Kategorien, die ihre Nützlichkeit bewiesen haben, wenn man für Dienstleistungen marktorientiert plant: Personnel, Physical Facilities/ Evidence, Process. Lassen Sie sich inspirieren von den 7 P Kategorien und denken Sie über Ihren eigenen, einzigartigen Marketing-Plan nach. Planen Sie z.B. die Schritte für ein Going-To-Market für Ihr neues Produkt, Ihre Dienstleistung, Ihr StartUp-Unternehmen oder den Relaunch Ihrer Marke. Während Sie die Software benutzen werden Sie die Komplexität einer "professionellen Planung" erfahren und meistern. Sie werden sehen, alle operativen Schritte können Sie einfach aufschreiben in den Bereichen einer der 7-P-Segmente. Sie werden Querverbindungen erkennen und lernen das Konzept der 7 P zu durchdringen. Sie werden erfahren, dass Sie eine interaktive Möglichkeit haben zu planen. Controlling auf ihrer Management-Ebene wird effektiv und schnell möglich. Es wird ihnen darüber hinaus leichter fallen, zu koordinieren, eine Planung als Projekt detailliert umzusetzen und trotzdem das "big picture" stets im Blick zu behalten. Die Software zum Buch erlaubt die Planung und das Controlling in Excel-Arbeitsblättern, die Darstellung in einer spezifischen 7-P-Graphik und die automatische Präsentation der Ergebnisse sowohl in PowerPoint als auch in MS-Word-Dokumenten. Moderation und Dokumentation on the fly, schnell mit einem Klick. Wer die Planung im Sinne einer detaillierten Projektplanung ausbauen will, der findet mit dem Datenexport der Projektplandaten eine wertvolle Hilfe. Die Daten können als Action Items mit Start- und Endzeitpunkt in anderen Progr


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Product Details
  • ISBN-13: 9783734765261
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 213 gr
  • ISBN-10: 3734765269
  • Publisher Date: 05 Mar 2015
  • Height: 246 mm
  • No of Pages: 82
  • Series Title: German
  • Sub Title: Marktorientierte Unternehmensführung: Planung, Budgeting, Controlling und Projektsteuerung
  • Width: 189 mm


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