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7 безошибочных стратегий для успешного ц


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About the Book

В 2023 году реализация качественной стратегии цифрового маркетинга, направленной на увеличение продаж и повышение узнаваемости бренда, уже не является чем-то из ряда вон выходящим. Поскольку все больше потребителей открывают для себя новые компании, продукты и услуги с помощью своих смартфонов, пользовательский опыт становится все более важным. Меняются модели потребления, а вместе с ними и алгоритмы. В вашем распоряжении есть инструменты и контент для привлечения, конвертации и вовлечения аудитории в зависимости от того, на каком этапе покупательского цикла она находится. Эффективная цифровая стратегия считается согласованной с общей маркетинговой стратегией бренда и состоит из входящих и исходящих маркетинговых мероприятий. Первая основана на контент-стратегии, которая обеспечивает средне- и долгосрочные результаты и является экономически эффективной. Второй предполагает более прямые действия. Чем она дороже, тем быстрее вы увидите результаты. Независимо от того, является ли ваша цифровая стратегия частью стратегии физического маркетинга или единственным каналом коммуникации, чтобы стать реальностью, она должна пройти семь ключевых этапов.


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Product Details
  • ISBN-13: 9786206325581
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Weight: 150 gr
  • ISBN-10: 620632558X
  • Publisher Date: 09 Aug 2023
  • Height: 229 mm
  • No of Pages: 60
  • Spine Width: 4 mm
  • Width: 152 mm


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