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3D Business Ethics - Werteorientierte Unternehmensführung in Der Praxis

3D Business Ethics - Werteorientierte Unternehmensführung in Der Praxis


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About the Book

Werte ​als Messparameter für menschliche Entscheidungen spielen insbesondere in der Markentechnik die zentrale Rolle schlechthin. Dieses Buch gibt einen Überblick über die grundlegenden Themen der werteorientierten Unternehmensführung auf der Basis der von Robert S. Hartmann entwickelten Wertedimensionen. Dabei dient das Modell 3 D Business Ethics als Raster, um Wertesysteme von Menschen und Organsiationen exakt zu erfassen und um Verhalten und Entwicklungen zu bewerten. Die Autoren zeigen anhand konkreter Beispiele die Möglichkeiten der praktischen Anwendung der Wertewissenschaft auf den Ebenen Strategieentwicklung, Personal- und Markendioagnistik, Unternehmenscontrollling auf.
About the Author: Dr. Martin A. Schoiswohl hat langjährige Erfahrung als Kommunikationsmanager einer großen Firma und ist Mitbegründer der führenden Beratungsagentur für Personal & Corporate Identity "Kommunikationshaus Bad Aussee". Er ist auch als Lektor an der Werbeakademie in Wien und an der Fachhochschule für Kommunikationswirtschaft tätig und unterrichtet an internationalen Instituten. Dr. Uli Vogel war sieben Jahre in der Wissenschaft tätig, bevor er für zehn Jahre seinen Berufsweg in international renommierten Unternehmensberatungen fortsetzte. 2009 gründete er die profilingvalues GmbH, die mehr als 1000 Unternehmen und über 300 Lizenzpartner in Europa betreut. Die Kernkompetenz liegt in der Personalentwicklung, im Recruiting und in der Betreuung von Nachfolgeprozessen. Das Unternehmen arbeitet international und hat seinen Hauptsitz in München. Dr. Uli Vogel ist Vorstandsmitglied des Robert S. Hartman Institutes (RSHI) und Präsident des Robert S. Hartman Institute Europe. Vogel hat exklusiven Zugang zum Nachlass des Forschers Robert S. Hartmann.


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Product Details
  • ISBN-13: 9783658068066
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Hardback
  • Language: German
  • Spine Width: 0 mm
  • Weight: 700 gr
  • ISBN-10: 365806806X
  • Publisher Date: 13 Apr 2022
  • Height: 210 mm
  • Returnable: Y
  • Sub Title: Mit Dem Hartmann Value Profile Die Wirkung Von Mensch Und Marke Messen Und Steigern
  • Width: 148 mm


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