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Silk Alvin J

Silk Alvin J

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1.
What Is Marketing?
What Is Marketing?
By: Alvin J. Silk, Alvin J Silk, Harvard Business Review, Harvard Business Review
Publisher: Harvard Business School Press
3.6 (8)
AED220
Binding:
Paperback
Release:
01 Oct 2006
Language:
English
Available
Ships within 12-14 Days Explain..
Free Shipping in UAE.
2.
Influence of Advertising's Affective Qualities on Consumer Response
Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Creative Media Partners, LLC
No Review Yet
AED162
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 22-24 Days Explain..
Free Shipping in UAE.
3.
Influence of Advertising's Affective Qualities on Consumer Response
Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Creative Media Partners, LLC
No Review Yet
AED289
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 22-24 Days Explain..
Free Shipping in UAE.
4.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
AED278
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 22-24 Days Explain..
Free Shipping in UAE.
5.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
AED162
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 22-24 Days Explain..
Free Shipping in UAE.
6.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
AED289
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 22-24 Days Explain..
Free Shipping in UAE.
7.
A Multiple-Product Sales Force Allocation Model
A Multiple-Product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Creative Media Partners, LLC
No Review Yet
AED180
Binding:
Paperback
Release:
19 Feb 2018
Language:
English
International Edition
Ships within 20-22 Days Explain..
Free Shipping in UAE.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
8.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
By: Alvin J Silk, Frank P Geiger
Publisher: Sagwan Press
No Review Yet
AED162
Binding:
Paperback
Release:
07 Feb 2018
Language:
English
International Edition
Ships within 20-22 Days Explain..
Free Shipping in UAE.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
9.
What Is Marketing?
What Is Marketing?
By: Alvin J. Silk, Alvin J Silk, Harvard Business Review, Harvard Business Review
Publisher: Harvard Business School Press
No Review Yet
AED487
Binding:
Hardback
Release:
01 Oct 2006
Language:
English
International Edition
Ships within 20-22 Days Explain..
Free Shipping in UAE.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
10.
Small Group Theory and Marketing Research
Small Group Theory and Marketing Research
By: Alvin J Silk, Harry L Davis
Publisher: Creative Media Partners, LLC
No Review Yet
AED156
Binding:
Paperback
Release:
19 Feb 2018
Language:
English
Out of Stock
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
11.
On the Reliability and Predictive Validity of Purchase Intention Measures
On the Reliability and Predictive Validity of Purchase Intention Measures
By: Alvin J Silk, Manohar U Kalwani
Publisher: Creative Media Partners, LLC
No Review Yet
AED122
Binding:
Paperback
Release:
19 Feb 2018
Language:
English
Out of Stock
Notify me when this book is in stockNotify Me
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
12.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
By: Alvin J Silk, David Bruce Montgomery
Publisher: Creative Media Partners, LLC
No Review Yet
AED122
Binding:
Paperback
Release:
01 Mar 2018
Language:
English
Out of Stock
Notify me when this book is in stockNotify Me
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Franklin Classics
No Review Yet
AED180
Binding:
Hardback
Release:
15 Oct 2018
Language:
English
Out of Stock
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14.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Franklin Classics
No Review Yet
AED207
Binding:
Hardback
Release:
15 Oct 2018
Language:
English
Out of Stock
Notify me when this book is in stockNotify Me
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
15.
Response set and the Measurement of Self-designated Opinion Leadership
Response set and the Measurement of Self-designated Opinion Leadership
By: Alvin J Silk
Publisher: Palala Press
No Review Yet
AED147
Binding:
Hardback
Release:
08 Sep 2015
Language:
English
Out of Stock
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16.
On the Reliability and Predictive Validity of Purchase Intention Measures
On the Reliability and Predictive Validity of Purchase Intention Measures
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
AED147
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
Out of Stock
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17.
Measuring Influence in Organizational Purchase Decisions
Measuring Influence in Organizational Purchase Decisions
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
AED149
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
Out of Stock
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18.
Small Group Theory and Marketing Research
Small Group Theory and Marketing Research
By: Alvin J Silk, Harry L Davis
Publisher: Palala Press
No Review Yet
AED153
Binding:
Hardback
Release:
06 Sep 2015
Language:
English
Out of Stock
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19.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
AED149
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
Out of Stock
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20.
A Multiple-product Sales Force Allocation Model
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Palala Press
No Review Yet
AED144
Binding:
Hardback
Release:
11 Sep 2015
Language:
English
Out of Stock
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