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Malcolm (Cranfield School of Management) McDonald

Malcolm (Cranfield School of Management) McDonald

10 results found
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1.
Key Account Management
Key Account Management
By: Diana (Cranfield School of Management) Woodburn, Malcolm McDonald , Diana Woodburn, D Woodburn, Malcolm (Cranfield School of Management) McDonald
Publisher: Wiley
4.4 (8)
AED226
Binding:
Paperback
Release:
07 Mar 2011
Language:
English
International Edition
Ships within 18-20 Days Explain..
2.
Marketing Plans 9e - How to Prepare Them, How to Profit from Them
Marketing Plans 9e - How to Prepare Them, How to Profit from Them
By: M McDonald, Dave Chaffey, Hugh (Cranfield School of Management) Wilson, Malcolm (Cranfield School of Management) McDonald
Publisher: John Wiley & Sons Inc
No Review Yet
AED181
Binding:
Paperback
Release:
28 Dec 2023
International Edition
Ships within 18-20 Days Explain..
3.
Market Segmentation
Market Segmentation
By: M McDonald, Malcolm McDonald , Malcolm (Cranfield School of Management) McDonald
Publisher: Wiley
No Review Yet
AED203
Binding:
Paperback
Release:
28 Nov 2012
Language:
English
International Edition
Ships within 14-16 Days Explain..
4.
Marketing Plans
Marketing Plans
By: M McDonald, Malcolm McDonald , Malcolm (Cranfield School of Management) McDonald
Publisher: Wiley
No Review Yet
AED91
Binding:
Paperback
Release:
05 Mar 2012
Language:
English
International Edition
Ships within 18-20 Days Explain..
5.
Marketing Plans
Marketing Plans
By: M McDonald, Hugh Wilson, Malcolm McDonald , Hugh (Cranfield School of Management) Wilson, Malcolm (Cranfield School of Management) McDonald
Publisher: Wiley
5.0 (5)
AED314
Binding:
Paperback
Release:
21 Nov 2016
Language:
English
Available
Ships within 12-14 Days Explain..
6.
Market Segmentation
Market Segmentation
By: Ian Dunbar, Malcolm McDonald , Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald, Ian (Has worked with numerous companies around the world in segmentation workshops and research projects. He has held senior marketing positions in companies from both the service and manufacturing sectors and obtained his MBA from Cranfield University Sc, Ian (MBA from Cranfield University School of Management in the UK) Dunbar
Publisher: Butterworth-Heinemann
No Review Yet
AED183
Binding:
Paperback
Release:
01 Oct 2004
Language:
English
Available
Ships within 1-2 Days Explain..
7.
New Marketing
New Marketing
By: Hugh Wilson, Malcolm McDonald , Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald, Hugh (Director of the Centre for e-Marketing at Cranfield School of Management, UK) Wilson
Publisher: Butterworth-Heinemann
No Review Yet
AED120
Binding:
Paperback
Release:
24 Sep 2002
Language:
English
Available
Ships within 1-2 Days Explain..
8.
Marketing Due Diligence
Marketing Due Diligence
By: Brian Smith, Malcolm McDonald , Keith Ward , Brian (Managing Consultant, PragMedic and Doctoral Researcher at Cranfield University, UK.) Smith, Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald
Publisher: Butterworth-Heinemann
No Review Yet
AED197
Binding:
Paperback
Release:
01 Mar 2007
Language:
English
International Edition
Ships within 18-20 Days Explain..
9.
Marketing Plans for Service Businesses
Marketing Plans for Service Businesses
By: Adrian Payne, Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald, Adrian (Cranfield School of Management, UK) Payne
Publisher: Elsevier Science & Technology
No Review Yet
AED271
Binding:
Paperback
Release:
13 Sep 2005
Language:
English
International Edition
Ships within 18-20 Days Explain..
10.
Marketing in a Nutshell
Marketing in a Nutshell
By: Mike Meldrum, Malcolm McDonald , Malcolm (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK) McDonald, Mike (Formerly a Lecturer in Marketing at Cranfield School of Management for many years, now runs own consultancy company specialising in marketing, leadership development and coaching, UK) Meldrum
Publisher: Butterworth-Heinemann
No Review Yet
AED119
Binding:
Paperback
Release:
01 Mar 2007
Language:
English
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