The Inspiring the Next Game series is a set of perspectives on emerging themes in business from the BCG Henderson Institute, the strategy think tank of Boston Consulting Group.
Strategy is by definition a changing art: strategy is about generating competitive advantage, but what it takes to create advantage is always evolving. This is especially true today, when the business environment is changing rapidly and causing similarly rapid change in the demands on companies.
Leaders need not only new strategies but new ways of thinking about strategy. This series takes a broad view of strategy, reflecting the multifaceted imperatives that leaders face. It goes beyond the static view of classical strategy and explores the dynamic side of strategy that is necessary for a complex, uncertain context. And it goes beyond the traditional role of the strategy function to explore implications in other areas, such as technology, organizational design, and management and leadership broadly.
The BCG Henderson Institute is dedicated to creating ideas and inspiration that will help forward-looking leaders shape their next game. This series will draw on the work of dozens of BHI Fellows, Ambassadors and collaborators to develop new, valuable new insights from business, science, technology, economics and society.
About the Author: Martin Reeves is chairman of the BCG Henderson Institute, BCG's think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. Martin is also a member of the BCG Henderson Institute's Innovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG.
Since joining BCG in 1989, Martin has led a broad range of strategy assignments in the Financial Institutions, Consumer Goods, Industrial Goods and Health Care sectors. He has particular expertise in the areas of adaptive strategy, strategy for multi-business systems, sustainability strategies, ecosystem strategies, collective learning and innovation, corporate vitality, and trust. Martin is a regular contributor to HBR, MIT SMR, Fortune and other management journals on business strategy and management.
