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Podcasting para negocios

Podcasting para negocios


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About the Book

Los podcasts son un medio de tendencia absoluta. A diferencia del vertiginoso mundo de las redes sociales, un podcast te garantiza toda la atención de tus oyentes. Por eso, los podcasts son ideales para temas en profundidad y para crear un vínculo estrecho con tu grupo objetivo.

En este libro, el productor de podcasts Kurt Woischytzky explica cómo grabar y publicar un podcast de éxito en simples pasos. Comparte sus experiencias con más de 200 clientes de los sectores más diversos y ofrece útiles consejos prácticos. El libro se complementa con tutoriales sencillos, hojas de trabajo y plantillas para descargar.

Este libro está escrito para personas que desean crear un podcast profesional en simples pasos y que quieren empezar directamente en la práctica, sin tratados teóricos innecesarios. En este libro se tratan los siguientes temas:

Planificación

  • Cómo funcionan los podcasts empresariales
  • Conocer a tu público objetivo
  • Encontrar el tema perfecto para el podcast
  • Creación de un concepto y elaboración de un episodio
Edición
  • Investigación de temas y preparación de entrevistas
  • Encontrar invitados interesantes
  • Presentación auténtica en el micrófono
Grabación
  • Aspectos básicos de una buena grabación de podcasts
  • Grabar episodios en solo con tecnología sencilla
  • Dominar las entrevistas con varias personas
  • Grabación a distancia con la máxima calidad
Producción
  • Pasos importantes en la posproducción
  • Creación de un intro y un outro de podcast (con tutorial de vídeo)
  • Edición de un episodio de podcast con el programa Audacity (con videotutorial)
Distribución
  • Diseñar un canal de podcasts atractivo
  • Configurar el alojamiento de podcasts y las aplicaciones (con videotutorial)
  • Plataformas de podcast, listas y clasificaciones
  • Estrategias para llegar a más oyentes
  • Marketing en redes sociales para podcasters
  • Creación de una comunidad de podcasts sólida
Los temas de este libro se explican de forma fácil de entender, con gráficos y resúmenes claros. Se puede acceder a los tutoriales en vídeo, las hojas de trabajo y las descargas a través de un código QR en el interior del libro.

Un completo manual para aspirantes a podcasters. ¡De la práctica, para la práctica!


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Product Details
  • ISBN-13: 9798325167706
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: BC
  • Language: spa
  • Returnable: N
  • Sub Title: El libro práctico con materiales y descargables: Crea un podcast de éxito para tu marketing, negocio o hobby en menos de 5 días.
  • Width: 127 mm
  • ISBN-10: 832516770X
  • Publisher Date: 03 Jun 2024
  • Height: 203 mm
  • No of Pages: 210
  • Spine Width: 11 mm
  • Weight: 213 gr


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