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Multimedia im Vertrieb

Multimedia im Vertrieb


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About the Book

Inhaltsangabe: Gang der Untersuchung: Multimedia, wie es in dieser Arbeit verwendet wird, umfaßt folgende Eigenschaften: 1. Eine integrative Verwendung statischer und dynamischer Medien. 2. Die Möglichkeit einer interaktiven Nutzung. 3. Gerät zur Verarbeitung digital vorliegender Daten. Dabei wird deutlich, daß Multimedia-Anwendungen, wie sie hier verstanden werden sollen, entsprechende Endgeräte, also Personal Computer u.a., benötigen, weshalb im ersten Teil der Arbeit untersucht wird, inwiefern die Ausstattung deutscher Haushalte bereits eine genügend große Basis bietet, um angebotene Anwendungen nutzen zu können. Des weiteren sollen auch die soziodemographischen Strukturen der Nutzer und das bisherige Nutzungsverhalten anhand sekundärstatistischen Materials untersucht werden. Im dritten Kapitel wird dargestellt, für welche Marketing- und Vertriebsaufgaben die neuen Medien eingesetzt werden können. Anschließend sollen theoretische Überlegungen dazu führen, eine allgemeine Einschätzung von verschiedenen Branchen vorzunehmen und einen Vergleich herzustellen. Abschließend wird dann die gegenwärtige Situation speziell für verschiedene deutsche Finanzdienstleister betrachtet und aufgezeigt, welche Marketingaktivitäten von ihnen betrieben werden. Sicherheitsprobleme und rechtliche Aspekte sollen hier nicht Gegenstand sein; allerdings wird an den entsprechenden Stellen auf ihre Bedeutung hingewiesen. Diese Arbeit soll des weiteren keine technischen Voraussetzungen klären oder eine Entstehungsgeschichte der Online-Medien liefern, sondern vielmehr die Anwendung derselben für das Marketing und speziell für den Vertrieb behandeln. Inhaltsverzeichnis: Inhaltsverzeichnis: Abkürzungsverzeichnis III Abbildungsverzeichnis IV 1.Einleitung 1 1.1.Ausgangssituation und Problemstellung 2 1.2.Gang der Untersuchung 3 2.Infrastruktur für Multimediaanwendungen 4 2.1.Untersuchung über die Ausstattung mit der erforderlichen Hardware 4 2.1.1.Verfügbarkeit von Personal Com


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Product Details
  • ISBN-13: 9783838604060
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 168 gr
  • ISBN-10: 3838604067
  • Publisher Date: 26 Aug 1997
  • Height: 210 mm
  • No of Pages: 80
  • Series Title: German
  • Sub Title: Anwendungsstand und Entwicklungsmöglichkeiten in der Praxis
  • Width: 148 mm


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