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Mastering Alliance Strategy

Mastering Alliance Strategy


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About the Book

Erfolgreiche Unternehmensallianzen sind heute für viele Unternehmen absolut wichtig, wenn es darum geht, sich einen Wettbewerbsvorteil zu sichern.

Mastering Alliance Strategy ist ein umfassender Leitfaden zum Thema Allianzstrategie.

Er entwirrt die haarigsten Themen rund um das Allianzmanagement und erläutert die aktuellsten Gedanken, Ideen und Praktiken für eine effektive Nutzung von Partnerschaften.

Ob absoluter Anfänger oder erfahrener Allianzexperte, ob Fachmann im Bereich Unternehmensentwicklung, Linienmanager oder Führungskraft - hier lernen Sie, Allianzen besser zu verstehen und auszunutzen.

Die Autoren zeigen, dass das Erfolgsgeheimnis nicht nur in den Feinheiten einer Vereinbarung liegt, sondern auch in der Strategie und Organisation hinter dieser Vereinbarung.

Aus ihrer langjährigen Forschungsarbeit und Berichterstattung präsentieren sie hier Ideen und Tools zu den vier Kernelementen einer effektiven Allianzstrategie: Planen der Allianz und Entwerfen der Vereinbarung, Managen der Allianz, sobald sie gegründet ist, Vorteile ziehen aus einer Konstellation von Allianzen, Aufbau einer internen Allianzfähigkeit

Verständlich geschrieben.

Mit anschaulichem Beispielmaterial.

Mastering Alliance Strategy - die ultimative Pflichtlektüre für alle Unternehmensstrategen und Führungskräfte.
About the Author: James D. Bamford is a consultant in Washington, D.C., who focuses on a range of alliance issues including strategy, deal making, governance, launch, restructuring, and portfolio management. He was the cofounder and editor of The Alliance Analyst.

Benjamin Gomes-Casseres is a professor at Brandeis University and previously was at Harvard Business School. He wrote The Alliance Revolution and numerous articles on alliance strategy and he consults and teaches widely on the topic.

Michael S. Robinson is a consultant in Sydney, Australia, and was cofounder and publisher of The Alliance Analyst. He launched a number of publications and started successful businesses in Asia, Europe, and the United States.


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Product Details
  • ISBN-13: 9780787964627
  • Publisher: Jossey-Bass
  • Publisher Imprint: Jossey-bass
  • Depth: 38
  • Language: English
  • Returnable: N
  • Spine Width: 34 mm
  • Weight: 766 gr
  • ISBN-10: 078796462X
  • Publisher Date: 27 Dec 2002
  • Binding: Hardback
  • Height: 235 mm
  • No of Pages: 432
  • Series Title: Jossey-Bass Business & Management
  • Sub Title: A Comprehensive Guide to Design, Management, and Organization
  • Width: 162 mm


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