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Marketing im Internet

Marketing im Internet


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About the Book

Inhaltsangabe: Einleitung: Das Internet, vor wenigen Jahren noch nur für Akademiker, Wissenschaftler oder Computerspezialisten ein Begriff, ist heute ein Thema, das durch die Medien wandert wie kein anderes. Vor allem der neuesten Entwicklung im Internet, dem World Wide Web (kurz WWW), ist es zu verdanken, dass das Internet einer breiten Öffentlichkeit zugänglich wurde. Moderne Anwenderprogramme, Benutzerfreundlichkeit und leichte Zugangsmöglichkeiten sind es, die Neu-Einsteigern den Weg ins Netz erleichtern. Vor allem der kommerzielle Bereich erhofft sich einen Nutzen von der weltweiten Vernetzung. Neue Geschäftsfelder haben sich aufgetan, die dem Internet ein explosionsartiges Wachstum bescheren. Es geht nicht mehr um die Frage, ob sich das neue Medium durchsetzen wird, sondern nur noch um die technische Ausgestaltung, die Entwicklung und um die Akzeptanzzeiträume aus wirtschaftlicher Sicht. Das Internet entwickelt sich neben den Printmedien und den sog. „3F" - Film, Funk und Fernsehen - zum dritten großen Medium für Information und Kommunikation. Tag für Tag gehen weltweit unzählige neue Unternehmen „online". Auch in Deutschland sind bereits tausende Firmen im Netz vertreten, die Produktinformationen, Dienstleistungen oder Bestellservices anbieten. Entscheidender Vorteil dieses globalen Computernetzes ist seine Dialogfähigkeit. Deshalb entscheiden sich viele, vorwiegend überregional tätige Unternehmen, sich im Internet zu präsentieren. So plant auch die Iltis GmbH, mit Sitz in Rottenburg am Neckar, ihr Unternehmen und ihre Leistungen im Internet darzustellen. Die Iltis GmbH ist Dienstleister in der kommerziellen betrieblichen Weiterbildung mit den Leistungen Training und Beratung, schwerpunktmäßig für industrielle Kunden. Nicht zur Arbeit gehört die Präsentation und Realisierung des Internet-Auftritts der Iltis GmbH. Die Vorbereitungen hierzu waren zu Beginn der Diplomarbeit bereits am Laufen. Die erste Version der Homepage http: //www.iltis. de im World Wide W


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Product Details
  • ISBN-13: 9783838604510
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 213 gr
  • ISBN-10: 3838604512
  • Publisher Date: 01 Sep 1997
  • Height: 210 mm
  • No of Pages: 116
  • Series Title: German
  • Sub Title: Am Beispiel der kommerziellen betrieblichen Weiterbildungsbranche
  • Width: 148 mm


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