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Kinder und Werbung

Kinder und Werbung


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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich Pädagogik - Medienpädagogik, Note: 1,3, Technische Universität Chemnitz (Pädagogik des E-learning und der Neuen Medien), Veranstaltung: Medienpädagogik, Sprache: Deutsch, Abstract: Medien gehören neben Familie, Schule und peer groups in der heutigen modernen Informationsgesellschaft zu einer wichtigen Sozialisationsinstanz. In diesem Rahmen kommt es vermehrt zu Werbeeinblendungen, die sich speziell an Kinder richten und denen Eltern und Pädagogen kritisch gegenüber stehen. Kinder lassen sich von bunten Bildern und lauten Klängen faszinieren und manipulieren. Inwieweit das kindliche Publikum Werbebilder durchschaut, soll in vorliegender Arbeit thematisiert werden. Speziell wird darauf eingegangen, wie Kinder gegenüber Werbung eingestellt sind, wie sie Werbebilder verstehen und erleben bzw. was sie sich für die eigene Ausformung ihrer Persönlichkeit aus der Werbung herausfiltern (Kap. 5). Nachdem die Notwendigkeit medien- und konsumpädagogischer Arbeit ausführlich dargelegt wurde, werden Lösungsvorschläge hinsichtlich der Vermittlung von Werbekompetenz aufgezeigt. Hierbei sollen Anregungen für einen didaktisch wertvollen Schulunterricht auf der Grundlage von Materialen des Vereins Media Smart gegeben werden. (Kap. 6) Neben den erzieherischen Institutionen Schule und Kindergarten wird im Schlussteil der entscheidende Einfluss der Familie bei der Heranbildung eines kritischen und werbekompetenten Konsumenten bewusst gemacht. (Kap. 7)


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Product Details
  • ISBN-13: 9783656398851
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 100 gr
  • ISBN-10: 3656398852
  • Publisher Date: 01 Apr 2013
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Sub Title: Die Fernsehwerbung als medienpädagogisches Handlungsfeld
  • Width: 148 mm


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