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It-Systeme Im Crm

It-Systeme Im Crm


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About the Book

Nur der ausgewogene und synergetische Einsatz von IT und Strategiekonzepten garantiert den Erfolg des CRM-Ansatzes. Vor diesem Hintergrund stellt das vorliegende Buch das breite Spektrum an IT-Unterstützungspotenzialen im CRM vor. Neben dem Aufbau und der Funktionsweise wird hierbei auch die Auswahl sowie die Einführung von CRM-Systemen behandelt. Der Schwerpunkt des Buches liegt jedoch in einer detaillierten Darstellung der IT-Unterstützung für das analytische und operative CRM.
About the Author: Prof. Dr. Klaus D. Wilde ist Inhaber des Lehrstuhls für ABWL und Wirtschaftsinformatik an der Katholischen Universität Eichstätt-Ingolstadt.
Dr. Hajo Hippner ist an seinem Lehrstuhl tätig und begleitet ihn bei allen CRM-Projekten.
Sie gelten in Deutschland als führende Experten im CRM-Umfeld.


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Product Details
  • ISBN-13: 9783409125192
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 2004 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 29 mm
  • Weight: 933 gr
  • ISBN-10: 3409125191
  • Publisher Date: 24 Feb 2004
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 556
  • Series Title: German
  • Sub Title: Aufbau Und Potenziale
  • Width: 170 mm


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