Engineers and scientists engaged in creative works, inventions, and innovations - as part of the free-enterprise, free-market system - must understand what Intellectual Property Rights (IPRs) are and know how to strategically use them to create competitive advantage, wealth, and value. An acknowledged, major contributing factor to non-awareness amongst technical audience is the lack of availability of easily-understandable, business-relevant, and comprehensive books on the subject, that scientists and engineers can access. This book will provide comprehensive, easy-to-understand, innovation management perspectives on a wide range of IPRs for practicing scientists and engineers.
Key Features:
- One-stop shop for valuable information on all forms of IPRs for technical audience
- Strong innovation management component along the lines of technology for business and innovations for customers, and IP laws for protecting and unlocking the value of creative works, inventions, and innovations
- Gives easy-to-read, easy-to-follow innovation management perspectives
- Emphasizes IPR-related topics of practical relevance
- Compares the IP Systems of United States and others (EU, China & India)
About the Author: Dr. Uday Racherla served as the Professor of Innovation and Intellectual Property Management in the Industrial Engineering and Management Department at the Indian Institute of Technology Kanpur (India) during 2012-2017, before returning to USA. Prior to this, he taught briefly at the Carey School of Business, Johns Hopkins University (USA). Professor Racherla's academic areas of interest include - Strategy, Innovation & Entrepreneurship, Technology Management, Intellectual Property Management and Sustainability.
Prior to the academic stint, Dr. Racherla had 20+ years of global innovation leadership and R&D management experience in Fortune 500 Companies in USA. During this period, Dr. Racherla held many top executive positions - including, Senior Director of Innovation at PepsiCo, Worldwide Director of R&D at S. C. Johnson, Director of R&D at New Skin Enterprises, and other senior executive positions at Unilever - and led global R&D programs.
Dr. Racherla invented, innovated, patented and launched many successful commercial products worldwide. His industrial R&D expertise includes the areas of - Skin Care, Laundry Detergents, Home Sanitization, Air & Water Purification, and Nutritious Foods.
Dr. Racherla obtained his Ph.D. degree from the Purdue University (USA) under a Nobel Laureate, post-doctoral research experience from the Ohio State University (USA) under a Distinguished Professor of Chemistry, and an Executive MBA from the Kellogg School of Management (USA). He published over 120 research papers from academia and industry in prestigious journals such as Nature and Journal of American Chemical Society, served as an editor of a book, authored 2 book chapters, graduated several PhD & MTech Students, obtained 12 patents, designed and conducted multiple executive training courses, served as Visiting Professor at the Singapore Management University (SMU), and delivered many invited lectures at prestigious institutions worldwide.
