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Handbuch Mitarbeiterkommunikation

Handbuch Mitarbeiterkommunikation


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About the Book

Das Handbuch vermittelt einen ganzheitlichen Überblick zu Mitarbeitenden als Zielgruppe und Akteure der Kommunikation von Unternehmen und anderen Organisationen. Diskutiert werden verschiedene Ebenen der internen Kommunikation: Interne Unternehmenskommunikation zwischen Unternehmensleitung und Mitarbeitenden sowie Führungskräften, Teamkommunikation, Führungskommunikation und informelle Mitarbeiterkommunikation. Daneben werden relevante Schnittstellen und Themen der externen Kommunikation adressiert wie Employer Branding und Arbeitgeberkommunikation. Kennzeichnend ist die interdisziplinäre Verknüpfung der Perspektiven von Kommunikationswissenschaft, Betriebswirtschaftslehre und Psychologie sowie die konsequente Orientierung an Herausforderungen der Unternehmensführung in der digitalen und globalisierten Gesellschaft. Das Handbuch richtet sich an Interessierte aus der Wissenschaft, Praxis sowie an Studierende aus den genannten Bereichen und angrenzenden Fachgebieten.


About the Author:

Prof. Dr. Sabine Einwiller ist Universitätsprofessorin für Public-Relations-Forschung an der Universität Wien. Hier ist sie im Vorstand des Instituts für Publizistik- und Kommunikationswissenschaft und leitet die Corporate Communication Research Group.

Prof. Dr. Sonja Sackmann ist Inhaberin des Lehrstuhls für Arbeits- und Organisationspsychologie der Universität der Bundeswehr München. Sie ist dort im Vorstand des Forschungszentrums für Strategie, Führung, Unternehmenskultur und Personalmanagement. Zudem wirkt sie als Gastprofessorin an der Universität St. Gallen.

Prof. Dr. Ansgar Zerfaß ist Inhaber des Lehrstuhls für Strategische Kommunikation an der Universität Leipzig. Er ist zudem Initiator der Akademischen Gesellschaft für Unternehmensführung & Kommunikation, einem Think-Tank von Wirtschaft und Wissenschaft zu Zukunftsfragen der Unternehmenskommunikation.


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Product Details
  • ISBN-13: 9783658233860
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 235 mm
  • No of Pages: 636
  • Series Title: Springer Reference Wirtschaft
  • Sub Title: Interne Kommunikation in Unternehmen
  • Width: 155 mm
  • ISBN-10: 3658233869
  • Publisher Date: 18 Sep 2021
  • Binding: Mixed media product
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 750 gr


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