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Banca dei pagamenti

Banca dei pagamenti


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About the Book

"Sogno un'India digitale in cui la conoscenza sia la forza e dia potere al popolo - Primo Ministro Narendra Modi". La principale motivazione della rivoluzione digitale è quella di modernizzare l'India in un hub universale digitalizzato attraverso la connettività digitale e il miglioramento delle competenze con numerosi altri incentivi per rendere la patria potente nel campo della tecnologia. La spettacolare progressione delle banche di pagamento ha contribuito a rendere l'India un'economia digitale e senza contanti. La Banca di pagamento è un nuovo modello di banca introdotto dalla Reserve Bank of India. Le persone hanno iniziato a passare dall'attività bancaria tradizionale all'approccio moderno o e-banking.In questo libro si è cercato di misurare l'impatto della promozione sul comportamento dei consumatori, con particolare riferimento all'adozione e al rifiuto. In questo libro è stato effettuato uno studio comparativo di Paytm e BHIM. I pagamenti digitali hanno avuto un nuovo impulso con la demonetizzazione. Le applicazioni di pagamento sono un fenomeno nuovo che richiede una ricerca per capire se le strategie promozionali sono in grado di costringere i consumatori ad adottarle o rifiutarle. Sono certo che questo libro lascerà una significativa rilevanza sociale sia per gli operatori di marketing che per i consumatori.


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Product Details
  • ISBN-13: 9786205379035
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Un approccio moderno verso un'India senza contanti
  • Width: 152 mm
  • ISBN-10: 6205379031
  • Publisher Date: 25 Nov 2022
  • Height: 229 mm
  • No of Pages: 120
  • Spine Width: 7 mm
  • Weight: 240 gr


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